I’ve got big news for Lana Del Rey fans and H&M fiends. Today the Swedish company announced that the popular star will be the new face of their Fall 2012 ad campaigns. According to H&M’s creative director, Donald Schneider “The mood is very L.A. noir…It’s inspired by our fall collection.”
Although the campaign won’t be released for a few months I’m guessing it will definitely reflect Lana’s Old Hollywood/Urban style with a touch of H&M sass.
Image Credit: Lana Del Rey Official Site | Credit: Source