Hey Fashion Fiends,

Beyoncé, the ‘Bow Down’ singer, has expanded her brand even more this year to include her collaboration with H&M. Beyoncé shares her excitement for the partnership “I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements — fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial,”.

According to the press release, Beyoncé has worked with the in-house design team at H&M to create the perfect pieces for the heat of summer.

Check out the campaign… Continue reading →